Renaissance Hotels in Italy?

I’ve been really digging the recent ad campaign by Renaissance Hotels in which famous Renaissance-era compositions are recreated with modern models and scenes. The one listed above, of course, is an homage to Botticelli’s Birth of Venus (in Florence’s Uffizi Gallery) and there is also one that is based on Leonardo’s Last Supper. You can check out the comparisons of the ads and the original paintings here.

Anyhow, this got me thinking: a company named Renaissance that uses inspiration from Italian masters surely must have tons of hotels in Italy, right? Wrong.

It turns out that Renaissance Hotels has only one property on the peninsula: the Renaissance Naples Hotel Mediterraneo. According to the reviews on TripAdvisor, it seems like a fine hotel and is currently rated #37 out of 195 hotels listed on the ratings site. I have to admit, however, I am a bit disappointed with this finding.

I’m not advocating that there should be more corporate-owned hotels in Italy. But, it almost seems like false advertising using well-known Italian Renaissance painting scenes to hype up your hotel in Orlando. At any rate, if any of you are looking for a hotel in Naples that is “great for a day trip to Capri,” “near great shopping on Via Toledo,” and has stunning views of the Bay of Naples from the breakfast terrace, then this may be the hotel for you.

You’re welcome.

Your Thoughts?