Fashion designers have known for a long time that it’s good to diversify. Not only have Italian fashion houses like Armani, Versace, and Dolce & Gabbana ventured beyond clothing to include perfume, accessories, and restaurants among their branded items, they’ve also gone into the business of designing and/or maintaining luxury hotels and suites. This weekend, in the wake of the end of Milan Fashion Week, Sophy Roberts profiles Ferragamo’s Tuscan Estate Castiglion del Bosco for the Financial Times. As the writer points out, discussing this vast estate in today’s economic climate seems “absurd.”
The numbers involved in the project – by spring 2010 it will include 20 villas, 26 “hotel” suites, a Tom Weiskopf-designed golf course, spa, two restaurants, winery and stud – are clearly not for the credit-crunched. Nor are the sums easily accessible: Castiglion del Bosco has been set up as a membership club where fees are confidential. One source recently estimated it to be 120 memberships at €2m each.
Nevertheless, Castiglion del Bosco does allow non-members (“discerning guests,” according to its website) to stay at Il
Of course, the Ferragamos aren’t the only designers in the hotel game in Italy. The FT article also lists The Bulgari Hotel in Milan, the (Alberta) Ferretti’s Castello di Montegridolfo and Carducci 76 near Rimini, and the Bottega Veneta suite in Rome’s St. Regis Hotel.
If luxury and design are important criteria for you when choosing a hotel, you can also check out the Fashion Designer Hotels round-up from Forbes Traveler, which includes properties from around the world designed by Italians and other big names in the fashion world.
Photo of Castiglion del Bosco