Aceto Balsamico di Modena - Made in Italy

New App Wants to Protect ‘Made in Italy’ Brand By Helping Consumers Spot Fakes

The “Made in Italy” brand is one of the world’s most recognized and coveted labels. Given this cachet, many manufacturers have tried over the years to pass off everything from olive oil to handbags as authentic Italian products. Advertisements

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Everything is Authentic

Trying to decide if a travel experience is authentic or not is like trying to separate “travelers” from “tourists.” That debate separates those who travel along class and age lines, with travelers proclaiming their experiences better, richer, more true than…